The ReYou app is a phenomenon in itself. A first of its kind to have being developed powered by Apple’s iBeacon software and Estimote beacon devices. The ReYou app provides a new platform of engagement for businesses and brands to engage with their customers by turning those customers into real time brand advocates. It allows a brand or business to tell its story through the eyes of their customers.
In a time where social proofing is all the rage and Facebook places is testing beacon powered location specific information for better real time engagement. The ReYou app helps businesses get ahead of the curve by integrating location specific tags to every piece of information generated by each individual customer via social media or alternative platforms. By integrating location specific tags to every brand handle, we are helping brands, businesses get themselves in-front of Facebook places and location specific users. For example if a customer using the ReYou app visits a store within a specific location and engages with that brand by sending real-time information about a lunch or coffee experience in Covent garden, London to their Facebook, twitter or instagram account. The algorithm used by Facebook will pick up on that information, so that if another user looking for a place to dine or lunch keys in “coffee shops in Covent garden London” on Facebook places or Google local search, your business will rank high for that search because of its constant review and also it contextually relevant to that Facebook user.
The power squarely lies in contextual marketing. The ability to offer customers, products and rewards that are contextually and locally relevant to them. The beacon found within every iOS and Android device powers this. It is proximity sensitive and knows when a compactible phone and device is within reach so that whatever offers or rewards you have for that specific customer is automatically pushed to them and they receive those offers in real-time. The bonus also being that there is a high probability that customers who receive these offers and rewards will come in and redeem them, because they are personalised rewards meaning that it is what they would ordinarily be spending their money on anyways. Secondly, the offers based on their current location and context are extremely important to them, so for example if it is Lunch time and you know from previous buying patterns that Chloe will normally be buying lunch at 1.05 pm. You as a brand can set your message to push a notification to Chloe’s iPhone device informing her of the offers and rewards available if she buys lunch from your brand. Just before Chloe gets closer to your shop, she receives a notification of rewards, which will highly influence her behaviour of buying from you as opposed to going to her regular place of purchase. You have, based on offering a product that is contextually relevant to Chloe converted her into a customer further down the marketing channel.
Another core benefit of the ReYou app is that it can trigger Chloe on her way out to rate and review her experience with regards to customer service or you can prompt her to take a picture of her food and share it with her friends on Facebook, twitter and Instagram, which will automatically tag your brand and location of your shop, further boosting your chances of being found on Facebook places.
The Reyou app is extremely important to brands especially with Facebook limiting the exposure of campaigns and messages sent out on a company’s page. You as a brand can overcome this by adopting the ibeacon device, which has proven to generate higher engagement for businesses and a greater increase in footfall.