We live in a digital age and pretty much everything we do leaves some sort of a digital footprint behind. Although there has been recent debates regarding privacy and what internet companies can do to better safeguard our personal details. However one cannot deny that the positives certainly outweigh the negatives. We are a nation of shoppers, we relish and delight at the thought of a weekend with the girls hitting up all the major retailers. Shopping in retail stores in addition with all the services that tag along with it, is still very much one of the main reasons why we all still flock to the high-street at such an unprecedented rate. There is an enormous advantage associated with going in store, getting a feel for a product/merchandise and then eventually making up your mind with regards to purchase.
However we stand at the moment, in the middle of tectonic Plates of cool technologies, which are severely disrupting industries that are hundreds of years old and changing their face beyond recognition. Lets take for example, Apple in mid 2013 quietly announced the assimilation of iBeacons into their iOS powered iPhones. As a non-techie, this might not necessarily mean a lot to you, but fast forward to eight months later and the likes of Macy’s in New York, McDonalds, Waitrose and John Lewis in the UK are all shelling out huge amount of money to invest in this innovative piece of device and a compactible app.
Retailers are not only adopting these technologies at such a past pace but are being rather smart about its implementation. Not only do they deploy them to better enhance each individual customer’s experience but to also ensure that they stay loyal through offering in-mobile digital rewards or coupons that can be stored to each individual’s mobile device wallet and then redeemed at a much suitable time. By engaging with customers through iBeacon powered apps, retailers can entice more customers into visiting the stores and based on prior purchasing habits can personalise the offers and notifications sent to that particular customer in a context that is relevant to them, thereby increasing the chances of them spending money because what is being offered to them is not only relevant in terms of taste but also relevant to their current context, future increasing sales volume and in-turn sales revenue.
The many attributes of the iBeacon especially in the areas of contextualisation and personalisation makes them an ideal investment for any business/brands reviewing its modern digital marketing strategies. It provides multiple industries with data that might not have ordinarily been available to them off-line. With the iBeacon enabled dashboard, a business can analyse who their best customers are, their average spend per visit, the duration of each visit and how customers interact with their products in real-time, so that the products generating the most engagements are pushed to the fore-front and with Apple Pay coming to every iOS mobile device near you, be prepared for a whole new way of playing the brick and mortar game.