Benefits of the iBeacon
The struggle for consumer engagement is real. Ever so often we come across retailers lamenting at the lack of relevant opportunities to engage their loyal customers or target market. Advertising and content generation alone will not necessarily engage consumers, there is no guarantee of revenue generation and there is certainly no guarantee that those contents are going to be shared on social media. The rise of e- commerce and social media technology has somewhat left traditional off-line retailers and marketers in the cold as to how to tap into the huge data generated from both shopping habits and on-line social media profiles.
Many smart offline retailers like Waitrose and Selfridges are already piloting and reaping the rewards of an ibeacon powered consumer engagement. As of December 2014, the McDonalds franchise in the United states saw a massive increase in sales as a result of the ibeacon powered push notification, and there are plans to have them rolled out across America in 2015. In-store connectivity through reward apps like the Reyou app launching in January has been proven to boost engagements and social media communication with a brand. According to a recent survey publication by Arqiva research, it was concluded that 35% of consumers spend time researching reviews on a particular brand or product before purchase and a significant amount of this research is carried out on social media platforms often linked to apps. One of the crucial benefits of the ibeacon for the traditional grocery store or high street retailer or food chain is its location specific edge. Every customer that has an iOS and android phone is bound to receive such notifications of offers and rewards so long as they have the app and are in close proximity to your store.
The Reyou app solves this problem tremendously well because a lot of your core demographics will never download a retailer specific app, but by having one app that caters to multiple retailers, you are sure guaranteed to have consumers pouring through the doors to redeem rewards. The Reyou app has consumer social media engagement at its core by enabling and encouraging users to check in, share their moments with friends and garner opinions for individual brands. Providing would-be customers the social proof and reassurance they require to make a purchase as well as acting as valuable advocates for the brand. There is a bright future for an ibeacon powered app, with more adoption growing through the country at a rapid scale. In addition to that, the ibeacon device equips retailers with a wealth of useful data like how long a particular customer spends in a store, their product of interest, their buying behavior on the shop- floor and if the push notification from the apps sways or influences their purchase. These data would never have been available if not for the ibeacon and with Apple looking to advance this piece of hardware, expect to see retail tracking technology get a whole lot smarter and insightful.