Customer engagement is an age old saga with consumer marketing sector. How exactly do you keep customers loyal and constantly engaged to a level that meets their need in all equal measures is often rather difficult to dissect. It is very unlikely to come across any business or brand in our digital age with absolutely no digital footprint. Think social media platforms as a starting point, every major business has some sort of social page linked to their website in-order to drive in-bound marketing.
So it is therefore paramount that one takes advantage of what they already have in their possession, as opposed to chasing what they do not understand. Social proofing is like the modern day currency of the virtual world. If you get it right, then you are in business for the long run. However any signs that your customers are not necessarily happy with your product offer or customer service goes viral as fast as one can blink. Understanding this new social “richness” and how to manipulate it and put it to good use for your business is just as important as running the business itself.
The problem with brick and mortar’s struggle to match the successes of the on-line world, is that they think that no one really cares about anything that happens on off-line. The sad and rather slow grasp of the fact that on-line and off-line worlds are increasingly becoming blurred because of the emergence of ibeacons and internet of things, is yet to be communicated across properly. You see, the thing is people really do care about what is going on with their favourite brands or businesses. They want to know what other people really think of their products before they buy them and whether their circle of friends will approve. It therefore comes as no surprise why businesses need to tap into their social proofing in-order to generate even better revenues.
With 85% of customers reading on-line reviews before making up their mind towards a purchase or venturing to a new restaurant, it certainly crucial to include customer review in real-time, so that chances to boost a brand’s social proofing are not missed. There a number of way to achieve this: the new Reyou app, provides an opportunity for brands to really see what their customers are saying about them. The Reyou app works with Apple’s ibeacon technology and will trigger customers to review a product or their experience at a particular shop, bar or restaurant, which automatically tags your brand and is shared on their preferred social platform. This is particularly important where proximity marketing and contextual customer engagement is involved.
It means that for every user of Facebook or Google looking for some where to eat or make a purchase, your business will reap this reward of favourable social proof because their friends have been there already and that gives them the re-assurance they seek.